Tag Archives: marketing strategies

New Year, New Marketing Strategy

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The beginning of the new year is an excellent time to review your current marketing strategy and make any necessary tweaks. Follow these tips from the Imperial Beach Patch to ensure your strategy is in tip-top shape:

  • Examine your list of target clients: Sit down and make a “wish list” of your dream customers. This information useful in understanding the direction the company is looking to move in and can help generate ideas on networking opportunities or associations to join.
  • Schedule meetings with various departments: Different groups within your company are identifying goals and determining strategies for the coming year. It’s important to sit down with them to uncover new trends and relevant projects that are in the pipeline. Make it a priority to follow up and do so periodically so everyone is on the same page.

For more tips, read the entire article by clicking here.

Social Media Marketing Benefits

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Social media isn’t going anywhere, and if your staffing firm isn’t using it to market, you should be. Here are some benefits of social media marketing from Business 2 Community, an independent online community focused on sharing the latest news surrounding social media, marketing, branding, public relations and more:

  • Builds brand - Social profiles can rank on their own in the search engines, increasing your online presence. They are also one more place for you to develop your messaging strategy, connect with your target audience and inject some personality into your brand.
  • Drives targeted visitors to site - Your social networking profiles are not the final destination of a potential customer. They’re more like a filter, attracting targeted traffic and pushing them over to your actual site. The more targeted visitors your site has, the better chance you have of pushing them to act and increasing your conversion rate.

For more benefits of social media marketing, including tips your staffing firm can utilize, read the full article by clicking here.